SAVE! SAVE!! SAVE!!!

SAVE THE TIGER, SAVE THE WORLD, SAVE WATER, SAVE THE EARTH SAVE ME, SAVE MY NEIGHBOUR, SAVE MY DOG, SAVE MY BOSS, SAVE MY ROOF. SAVE THIS SAVE THAT!!!!

So many things to save does anyone care really? I have been seeing so many 'Save' campaigns on TV lately that i have begun to wonder what difference is it going to make anymore. They just pass off as one of the many blank ad spots or 'here is another save promo'! Too bad. The people who really need to get educated are people who have no basic education. And the educated do not care.

I felt so bad when the Save tiger campaign ran massively on TV and i planned for a similar campaign in the radio station i worked for and felt at the end of it... who are we talking to? Who am i asking to save the tiger??? People who sit at home and watch TV? They anyway have not seen the tiger out of a cage ever. They have never hunt down a tiger. The ones who hunt will never see you PSA or understand your hoardings so who are we talking to? If you gotta save whatever the message should reach the right person in the right manner. My heart skips a beat everytime i hear the ice on the artic has gone down, the sea level has gone up, flora and fauna is depleting... But i do not understand how will ME doing anything to conserve the environment alone help the situation.

What i wonder is how does one bring about a mass difference? How can a billion people be affected by your message. Everybody gets touched and ponders but in a day or two forgets that the resources he is using will be gone from the surface of the planet in a few years, or may be the planet won't be there anymore! When prices for most stuff goes up is because of its scarcity we would not realise it perhaps. There would be a day when we would not have the resource at all. But we are not farsighted and we choose to blind as well. How does petrol scarcity in the Gulf affect my future generation? If the ice in Arctic is melting how am i responsible? Well dude you are and the ones who suffer could be your family in the future. We only act when anything in our first circle gets affected. If it affects my life directly or indirectly only then will i consider saving the environment. Its almost like the govt yelling drive safe, dnt drive drunk and you ignore it, but when you or your near ones face a fatal accident you suddenly become doubly cautious of every sign board on the road. We do not bother ourselves before that.

We have developed such immunity towards most things and the damned human nature of doing exactly opposite of what is told. We can never do what is asked from us so if i am asked to not use plastic i would choose to ignore! I can practically see the world coming to an end. Infact all of us do. The geographical, atmospherical and environmental changes around us are signals to where we are heading. We are intelligent enough to pick them but ignorant by choice. I, in my life dont want to witness the end of the world. I don't even want to see the beginning of it. I love this planet and somebody pls tell me what can i do to keep it alive as long as i am alive! I can't change the world but i can change my world and my environment. I am ready!